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FiltaFry Free Demo

Posted on : 17-12-2009 | By : Brad Swanson | In : filta, starting up

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You may have been thinking about having a Filtafry technician come to handle all of your vegetable waste oil disposal needs, but did you know, there are many other benefits? There are many reasons companies such as Chick Fil A, Emory, and Marriott already use the services of Filtafry. Besides being able to have the waste oil disposed of, and one less thing for you, the busy food service owner having to deal with- there’s safety and profit to think about. So, you may be wondering right now, exactly how would checking out a single demo by your local Filtafry technician benefit all of these areas of your daily business life?

Safety First

Almost anyone who runs a restaurant or some sort of food service establishment can tell you, there are many areas where safety is a big concern. Perhaps the most predominant, is the fryer. In addition to burns, slips from improperly cleaned fryers cause many accidents each and every year that could have been avoided. As you watch your Filtafry technician demonstrate the services that they can provide, you’ll be able to take note of how efficiently and easily the technician is able to take what used to be a several hour job for employees, and turn it into something faster and cleaner. In about an hour, you’ll see your fryer go from dark and scattered with food debris to clean and ready to serve your needs- and all of this is done in such a way that nothing is spilled near the fryer itself. Most restaurants experience about a 25 percent savings from reporting low to average injuries each year on their insurance alone, so, that in and of itself is definitely worth thinking about.

Taste and Cost

As you’ve read the above, you were no doubt thinking about your insurance costs, and your expenses insofar as treating burns, slips and falls. It is obvious that hiring someone outside of your existing staff to service your fryers can impact that, by preventing injuries both during the cleaning, but also stemming from poorly executed cleaning efforts. A clean fryer, with no spills to clean up or cause slips is definitely a plus in that area. Also, though, consider the time it takes your employees to clean the fryer itself versus the quick turn around time for the technician- that’s very intelligent delegation of responsibilities.
In addition to this, you will find that the micro filtration system used in a Filtafry technician’s regular routine increases not only the life of the oil, but improves the flavor, as well. Nobody wants their french fries to taste like battered fish or onion rings.

So all in all, what can a Filtafry demo do for you? Quite alot, actually. Being able to see for yourself, first hand the benefits of regular service, not only in disposal but maintaining your fryers is always the very best way to find out if perhaps Filtafry service is right for you and your food service business.

Researching a Franchise On-line

Posted on : 03-12-2009 | By : Brad Swanson | In : starting up

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As a potential new business owner, knowledge is the single greatest tool at your disposal.  From the very first moment you decide that you would like to look into franchise ownership, the more information you have, the better your chance of ultimate success.  With all of the available data out there, the task of research can seem daunting at first.  Just where do you begin your search for your ideal franchise?

Your greatest tool for initial research is the internet.  There is a vast storehouse of information at your fingertips, just waiting for you to pull it up.  It’s quick and it’s convenient.  After all, you’re already here reading this article.

Associations

It pays to start by looking at the big picture, then narrowing down your research.  Checking out the websites for the American Franchisee Association, the International Franchise Association and the American Association of Franchisees and Dealers will help get you started in the right direction.  These resources will not only help you get started in your search for the right franchisor, but offer a great deal of practical know-how to help you succeed in your business.

Research and Publications

A great deal of data has already been collected by knowledgeable and diligent professionals.  There is no need to devote an excessive amount of time tracking down the information that others have already assembled.  Most major financial publications (e.g. USA Today, Entrepreneur, Inc., etc.) offer an online presence.  These provide an excellent starting point.  Beyond those broad sweeping publication, there are a number of journals dedicated specifically to the area of franchising.  Such publications include Franchise World, and Franchise Times, Multi-Unit Franchisee, and Franchise UPDATE.

There are also a number of independent research companies out there.  These can provide invaluable insight into the franchising market.  Research tools such as FRANdata and FranSurvey can provide you with detailed and comprehensive overviews that can help guide your decision making process.

Government Sites

Government agencies also offer varying degrees of insight into franchising.  The Federal Trade Commission offers a great deal of information regarding franchising and how to protect yourself and your new business.  The Small Business Administration is also an excellent resource.  The SBA site provide practical and invaluable information regarding the intricacies of franchise ownership.  The SBA’s Franchise Registry is also an great tool when searching for a franchise and offers listings of businesses that are backed by the SBA’s loan guarantees.

Further Research

Once you have a good general view of the scope of the franchising landscape it is time to dig deeper.  The amount of information that you can glean using a good old-fashioned Boolean search engine is almost limitless.  Start with broad searches and work your way towards more refined searches as you hone in on a few select franchise.

Excellent sources for narrowing your search include franchise consultants and brokers , though be advised many (if not all) have their own agendas and may not have your best interest at heart.  Nevertheless, they can be valuable tools in selecting your franchise.  Researching specific franchisor websites can also provide you with some valuable information.  Also look into business association in your area and read up on franchise related blogs for more information.

It pays to be informed.  This is your business and its fate rests in your hands.  Leave no stone unturned and you vastly increase your chances for success.

Filta Group Makes Green Gold

Posted on : 30-11-2009 | By : Brad Swanson | In : filta, starting up

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There are two big issues that really plague business owners these days: the impact of their business on the environment and being able to survive some uncertain and often scary economic times. More and more find that the two really come together in a great way, though- it is very true that going green and going for more sustainable ways of doing things has not only a great impact on the environment, but on their budgets as well.

One franchise that has been a leader in a greener way of doing things is the Filta Group. From inception, the franchise has been known for being more environmentally friendly- well before the trend was to do things in this way. CEO Victor Clewes found that in adopting a more environmentally friendly way of doing things, money was saved, and when asked about this replied, “Smart business people are turning on to the idea that “going green” is not an exclusive domain for tree huggers!” But what makes the Filta Group so special and innovative when it comes to the way they have done things, and how can that benefit your business?

Offering two ways of lowering your bottom line while still bringing about a greener routine to your business, the Filta franchise has seen a great deal of growth in recent years. Beginning with Filtafry, the franchise shows an innovative and intelligent step forward. Clewes said, “Filtering and re-using cooking oil reduces oil purchases. Reduced oil purchases result in cost and waste savings. Then, when the oil can no longer be used for cooking, it becomes bio-fuel. Nothing is wasted. It’s used in the food we eat, then in the cars we drive. It becomes a net positive for the environment as well as a restaurant’s bottom line.” And in looking at the budget, it’s clear that’s true. Both fuel and food costs are growing every year, and it is vital that businesses take a hard look at how they think about their fryers.
Also a more recent development has been the FiltaCool system- a compact system that greatly reduces humidity in commercial refrigeration systems. This offering brings a better way of cooling in reducing the amount of spoilage and energy use by helping maintain a good balance of humidity in the systems where it is implemented.

Being able to have a Filtafry technician come to your place of business and filter your oil on a weekly or biweekly basis is certainly a great investment into greening up for the gold. Partnering yourself with a well known leader in providing a better alternative to the way that most think about not only their fryers, vegetable oil and waste oil management, but also the way they run their cooling storage, you will be able to see what many already have. Filtafry turns green into gold every step of the way and can better your business on all levels from fryer to table.

Common Filta Franchisee Mistakes

Posted on : 13-11-2009 | By : Brad Swanson | In : filta, questions, starting up

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When you first struck upon the Filta Group in your search for potential franchising prospects you were undoubtedly impressed with all that Filta has to offer a motivated and driven entrepreneur such as yourself.  After all, you decided to buy your own franchise.  Obviously you have some pretty high expectations for your new business, and rightly so.  Filta offers a lot of potential profit in the right hands.

However, as in any franchising organization, not all Filta franchises succeed.  Most that falter do so within the first few years of operation, and most that fold do so because they succumbed to the same fatal errors.  So what can you, as a new Filta owner, do to ensure your success and what pitfalls should you look to avoid?

Never Stop Growing

During your training and development your Business Development Manager spent two weeks with you in your territory training you how to sell your service.  During this time he or she worked alongside you to build an initial customer base to get your Filta business off to a great start.  If at possible, at the end of the two weeks you already had a steady repeat business of at least $500 each week.

While that is undeniably a good start, it falls to you to make the calls and put in the face time to continue growing your Filta franchise.  Set a realistic goal for new clients each month and constantly work on improving your demo pitch.  Most importantly, never be satisfied.  Keep an eye on the future and keep moving forward.

Be Willing to Work

Your franchise will only go as far as you take it.  It’s your business and no one can tell you how much effort to put into it, or how much business is enough business.  It takes drive and determination to succeed in business.  Can you get by making only for service calls a day?  Perhaps, but you’ll only be realizing half of your business’s potential.

Just as with your prospecting to book demos, set clear and reasonable goals for how many service calls you’d like to see yourself doing per day, then push yourself to go beyond.  Your strong work ethic and willingness to put in the long hours will pay off.  You’ll see a greater return on your investment into Filta, a prosperous franchise, and a happy group of repeat customers.

Learn to Adapt

Survival of the fittest doesn’t only apply to nature.  It is a very real part of commerce, as well, and the food service supply industry is no exception.  As you promote your Filta business and even in your daily service calls you will most likely find that some strategies that once worked in your favor, no longer deliver results.  Don’t be afraid to be inventive.  Constantly seek out new ways of conducting business and drawing in new clients.

Remember to always keep your eye on the future.  Set definite long-term goals, as well as short-term steps to help you reach them.  Your Filta mobile franchise is more than your trade, it is your investment in yourself.  As such, the only limit to its potential is you.

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