Even for the experienced professional, running a restaurant can be a harrowing experience.  Nearly one half of all new restaurants fold within their first 3 years.  However, there are some practical tips and good practices that can help you ensure the success and longevity of your new business

Managing Costs

Not only at the onset of your business, where finances may already be tight due to the burden of start-up costs, but throughout the life of the business, it is crucial to keep an eye on the bottom line.  Keeping strict records of costs and losses will help you to assess where there is waste in your business.  It is important to streamline operations as quickly as possible in the new business.  As a franchisee, you may have constraints on suppliers and procedures, but it is up to you to control loss, not only in the form of wasted product, but also wasted time.

Quality and Service

Delivering the level of quality and service that your brand expects is not only an important aspect of a franchisee’s obligation to their brand, but it is vital in establishing a restaurant in a community.  You cannot simply rely on a trademark to sell your product and bring customers through the front door.  All it takes is one bad experience to lose a customer for life.  Providing consistent quality and service is how you build a local customer base and ensure the longevity of your franchise.

Employee Morale

Never forget that your employees are the backbone supporting your business.  The attitude that they bring to the floor is the image that you promote to the public.  You cannot expect negative employees to provide the customer with a positive experience.
Select your employees for their quality of character and strive to keep a positive and well-balanced work environment.    Often a pat on the back will take you further than a harsh word of correction.  Above all, strive maintain a positive attitude yourself, and convey that in your relationship with your employees.

When discipline is necessary, make sure you carry it out professionally and consistently.  Make sure you have a clearly defined set of guidelines for employee conduct and that these guidelines are clearly understood.  Rewarding positive action can often alleviate the need to correct negative action.  When employees are motivated to perform well, you can expect your business to run more smoothly and efficiently.

Marketing

Don’t rely on your franchisor to handle all of your marketing.  Those national ad campaigns are certainly a boon to your business and you have a great advantage at the onset by having a readily recognizable brand name.  However, it is up to you to promote your restaurant in your community.  Don’t be afraid to think outside the box (though don’t exceed the bounds of your franchise contract).  Getting your community excited about your business is absolutely fundamental to your continued success.
Do not fall into the trap of assuming that a once successful marketing campaign will always be effective, either.  What works now, may not work in the future.  Keep up with current trends, and tailor your promotions to the constantly changing tide of public opinion.

Have additional franchising questions? Get more franchise information with a real business example at Filta Fry . Additionally, you can get more information about an emerging franchise by going to filtafry.